Andrew Ehrenberg

(noun)

A statistician and marketing scientist. For over half a century, he made contributions to the methodology of data collection, analysis and presentation, and to understanding buyer behavior and how advertising works.

Related Terms

Examples of Andrew Ehrenberg in the following topics:

  • Brand Loyalty

    • According to Andrew Ehrenberg, consumers buy "portfolios of brands. " They switch regularly between brands, often because they simply want a change.

  • The Demand Curve

    • Andrew and his mother, Mrs.
    • Andrew would help his mother seal it in jars and they planned to sell it at the market on Saturday mornings.
    • In economics, the demand curve is the graph depicting the relationship between the price of a certain commodity (in this case Andrew's jam) and the amount of it that consumers are willing and able to purchase at that given price.