persuasion

(noun)

The act of persuading, or trying to do so; the addressing of arguments to someone with the intention of changing their mind or convincing them of a certain point of view, course of action etc.

Related Terms

  • subset

Examples of persuasion in the following topics:

  • The Nature of Persuasive Communications

    • Effective business communication often involves persuasion.
    • Persuasive communication reinforces, intensifies, and prioritizes existing beliefs.
    • Persuasive argument is often a call to action.
    • Effective persuasion requires a target that is open to persuasion, and often this depends on how a message is framed and delivered.
    • Assess the value and appropriate uses of persuasive communication tactics in an organizational framework
  • Methods of Excercising Influence

    • In analyzing persuasion and influence, the theories of persuasion and the methods of persuasion are useful tools in a managerial context.
    • In analyzing persuasion and influence, we will explore both the theories of persuasion and the 'weapons' of persuasion in the context of business and cross-cultural management.
    • It is useful to view persuasion in two different lights, one being the systematic approach towards persuasion and the other is the more heuristic approach.
    • Systemic persuasion incorporates logic and reason to identify and convince another of what is true or accurate.
    • The tools of persuasion are diverse, differing in when is best applied in what circumstance.
  • Introduction to Influence and Negotiation

    • A common theme in both negotiation and influence is persuasion, or the ability to positively influence the decision-making process of those around us.
    • Persuasion is subset of influence, differentiated by the distinct inclusion of communication to influence another's beliefs, attitudes, intentions, behaviors or motivations.
    • Methods of exercising persuasion and influence are discovered further in 'Methods of Exercising Influence'.
  • Downward Communication

    • Whether informative or persuasive, effective downward communication results in the recipients taking action or otherwise behaving in accord with the communicators' expectation.
  • The Nature of Efficient Communication

    • An authoritative tone denotes credibility and is more persuasive than tentative language.
  • Servant Leadership

    • Persuasion: Servant leaders do not take advantage of their power and status by coercing compliance; they try to influence others through reason.
  • Sources of Power

    • Informational power offers advantages in building credibility and rational persuasion.
    • Examples of each include bargaining and persuasion (rational) and evasion and put downs (nonrational).
  • A Leader's Influence

    • Influence is apparent in the form of peer pressure, socialization, conformity, obedience, and persuasion.
  • The Manager's Role in Ethical Conduct

    • Without that awareness, it can be difficult to justify a decision on ethical or moral grounds in a way that others would find persuasive.
  • The Impact of Culture on an Organization

    • The vision in particular must describe the new culture forcefully and persuasively.
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