telemarketing

(noun)

The business of selling products or services by making unsolicited telephone calls to potential customers.

Examples of telemarketing in the following topics:

  • Telemarketing

    • Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.
    • Telemarketing has come under fire in recent years, being viewed as an annoyance and a disturbance by many.
    • The two major categories of telemarketing are business-to-business and business-to-consumer.
    • Telemarketing may be done from a company office, from a call center, or from home.
    • An effective telemarketing process often involves two or more calls.
  • Salesperson Personalities

    • However, personal sellers involved in the order-taking process may also move goods along to other order-takers such as telemarketers.
    • Telemarketers support field sales by conducting transactions over the phone.
    • Personal selling, a main tool in marketing communications, is used by retail associates, telemarketers and outside sales managers.
  • Passive Representatives

    • Another type of order taker is the telemarketing sales team, which supports field sales by taking customers' orders over the telephone.
    • Outside order takers are a dying breed, and are being replaced by the more cost-effective telemarketing teams.
  • The Promotion Mix

    • Examples of personal selling include: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
    • Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
  • The Promotion Mix

    • Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
  • Value of Personal Selling

    • These sales people, then, may miss opportunities to develop a broad base of potential customers that could generate higher sales revenues in the long run.Companies can also reduce sales costs by using complementary techniques, such as telemarketing, direct mail, toll-free numbers for interested customers, and online communication with qualified prospects.
    • Telemarketing and online communication can further reduce costs by serving as an actual selling vehicle.
  • Performance and Pay

    • This is common in settings where it is easy to measure the output of piece work, such as when a garment worker is paid per each piece of cloth sewn or a telemarketer is paid for every call placed.
  • Direct Marketing

    • There are many different direct marketing tools, including direct mail, telemarketing, couponing, direct response TV and radio, face-to-face selling, community campaigns, and grassroots campaigns.
  • Theories of Deviance

    • computer, credit card, phone, telemarketing, bankruptcy, healthcare, insurance, mail, and government fraud
    • unclear amount of money lost from insurance, telemarketing, and investment fraud every year, but also totalling in the billions
  • Types of Polls

    • Instead, the push poll is a form of telemarketing-based propaganda masquerading as a poll and is generally viewed as a form of negative campaigning.
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