Strategy Mapping

(verb)

An articulation of organizational perspectives and key goals.

Examples of Strategy Mapping in the following topics:

  • What is Strategy?

    • Another way to keep score of a strategy is to visualize it using a strategy map.
    • Strategy maps help to illustrate how various goals are linked and provide trajectories for achieving these goals.
    • Rumelt described strategy as a type of problem solving.
    • Strategy as pattern: a consistent pattern of past behavior with a strategy realized over time rather than planned or intended (where the realized pattern was different from the intent, Mintzberg referred to the strategy as emergent)
    • This image is an example of a strategy map for a public-sector organization.
  • Differences Between Strategic Planning at Small Versus Large Firms

    • The effectiveness of a strategy is heavily dependent upon the size of the organization.
    • Large firms such as McDonald's often achieve better scale economies and thus can pursue low-cost strategies.
    • This requires fluidity in strategy while simultaneously maintaining a predetermined vision and mission statement.
    • In most cases, low-cost strategies require substantial economies of scale.
    • This image is an example of a strategy map that organizes a firm's stakeholder interests.
  • The Importance of Strategy

    • Strategy is inherently linked to a company's mission statement and vision; these elements constitute the core concepts that allow a company to execute its goals.
    • The company strategy must constantly be edited and improved to move in conjunction with the demands of the external environment.
    • As a result of its importance to the business or company, strategy is generally perceived as the highest level of managerial responsibility.
    • The implications of the selected strategy are also highly important.
    • This strategy map illustrates an example of how product improvements are designed and implemented.
  • New product: the tangible rim on the wheel

    • This will give you the software necessary for developing your process map.
    • There are many books and publications about process mapping and there are multiple ways to process map.
    • Source: "Process Mapping Guide" text and "Process Mapping" Image reprinted with permission from Mentorography, Inc. © 2008.
    • Entrepreneurial Marketing; Real Stories and Survival Strategies by Molly Lavik and Bruce Buskirk, Module on Savvy Strategies for Marketing New Products, pages 188-190
    • Exhibit 9: The Process Mapping Diagram was developed by Molly Lavik, October 6, 2002
  • Positioning Bases

    • By using customer research and perceptual mapping, a marketer can create a positioning statement using one of the three main bases.
    • By using customer research and perceptual mapping, a marketer can create a positioning statement using one of the three main bases.
    • A company can create brand positioning strategies or product positioning strategies.
    • It is important to understand the strengths and weaknesses of both the organization and the competition when creating a positioning strategy.
    • Examine positioning and the strategy behind it relative to competitive perceptual positioning
  • Extemporaneous Speeches

    • There are two popular methods for creating a graphical representation for notes: outlining, and mind or concept mapping.
    • Mind mapping and concept mapping are visual representations of ideas and concepts.
    • Concept maps are more free-form, since multiple hubs and clusters can be created.
    • Unlike mind maps, concept maps do not fix on a single conceptual center.
    • You can also use a mind map as speaking notes.
  • Global Strategy

    • Global strategy, as defined in business terms, is an organization's strategic guide to pursuing various geographic markets.
    • Global strategy, as defined in business terms, is an organization's strategic guide to pursuing various geographic markets.
    • Global strategies require firms to coordinate tightly their product and pricing strategies across international markets and locations; therefore, firms that pursue a global strategy are typically highly centralized.
    • The map identifies GDP (nominal) in different countries;countries with higher GDPs offer high consumer spending opportunities for multinational enterprises.
    • Explain the concept of global strategy within the context of international business and a globalized economy
  • Basic Map Types

    • Below are some of the most frequently used kinds of thematic maps.
    • Dot maps use dots to show comparative densities of features over a base map.
    • As do dot maps, graduated symbol maps use symbols that occur at points across a map.
    • Choropleth maps are the most common and easily recognized of the thematic maps.
    • Like graduated symbol maps, choropleth maps can be proportional or range-graded variations.
  • Physical Maps and Integration with Genetic Maps

    • Physical maps display the physical distance between genes and can be constructed using cytogenetic, radiation hybrid, or sequence mapping.
    • There are three methods used to create a physical map: cytogenetic mapping, radiation hybrid mapping, and sequence mapping.
    • Sequence mapping resulted from DNA sequencing technology that allowed for the creation of detailed physical maps with distances measured in terms of the number of base pairs.
    • Genetic maps provide the outline and physical maps provide the details.
    • Describe the methods used to physically map genes: cytogenetic mapping, radiation hybrid mapping, and sequence mapping
  • Introduction to Red Ocean and Blue Ocean Strategy

    • Blue ocean strategy originates from a book was written in 2005 of the same name by W.
    • As the Blue Ocean perspective rests heavily on identifying new and innovative operations, it is imperative that a map is generated to outline what questions to ask, and which trajectories to consider in pursuing it.
    • It was observed that branding was omitted as a key success factor, as is utilizing successful communicative strategies.
    • An excellent overview of the components of blue ocean strategy, particularly highlighting the trajectory of differentiation
    • Assess the value captured in strategically pursuing new demand and uncontested market space and compare and contrast Red Ocean Strategy and Blue Ocean Strategy
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