social influence

Examples of social influence in the following topics:

• Social Influences and Purchasing

  • Social influence occurs when one's emotions, opinions, or behaviors are affected by others.
  • These include our need to be right (informational social influence) and our need to be liked (normative social influence).
  • Informational influence (or social proof) is an influence to accept information from another as evidence about reality.
  • Social influence is considered an external influence, in terms of consumer behavior.
  • Compare and contrast informational social influence and normative social influence and how companies take advantage of them through marketing

• Introduction to Social Psychology and Social Perception

  • Social psychology is the scientific study of how individuals perceive, influence, and relate to others through social interactions.
  • Social psychology is the study of how individuals perceive, influence, and relate to others.
  • Social perceptions can influence an individual's behaviors and attitudes.
  • This includes areas like social perception, social interaction, and social influence (including trust, power, and persuasion).
  • In order to try to limit unwanted social influences, deception is often used.

• Factors Influencing Experience, Involvement, and Satisfaction

  • The main factors that influence experience, involvement, and satisfaction with a product are personal, social, object and situational.
  • Personal or individual factors can also serve as strong influences, including gender, age, income level or social class, ethnicity, and sexual orientation.
  • Social Factors: Social influence can deeply affect consumer behavior, especially as related to the products they consider and consume.
  • A consumer's social network has a strong influence on the products he or she uses, since individuals tend to rely on the opinions and advice of friends and family.
  • Other social influences can include opinion leaders and reference groups.

• Social Psychology

  • Social psychology studies individuals in a social context and examines how situational variables influence behavior.
  • Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
  • Thus, social psychology studies individuals in a social context and how situational variables interact to influence behavior.
  • Social psychologists assert that an individual’s thoughts, feelings, and behaviors are very much influenced by social situations.
  • Social psychologists theorize about how different cognitive biases influence people's perspectives on the event.

• Social Classes

  • Marketers should understand that a person's social class will have a major influence on the types and quantity of consumer goods purchased.
  • A major influence on one's purchasing habits and consumer behavior is the social class in which one finds him or herself.
  • Social class is considered an external influence on consumer behavior because it is not a function of feelings or knowledge.
  • Social class is often hard to define; in fact, many people dispute the existence of social classes in the United States.
  • Social class can have a profound effect on consumer spending habits.

• Social Networks

  • A social network is a social structure that exists between actors—individuals or organizations.
  • The shape and size of social networks influence their utility for their nodal participants .
  • The study of social networks is called either social network analysis or social network theory.
  • Despite these criticisms, sociologists study social networks because of their influence on individuals.
  • Assess the role of social networks in the socialization of people

• Isolation and Development

  • Social isolation occurs when members of a social species (like humans) have complete or near-complete lack of contact with society.
  • Social isolation can be dangerous because the vitality of individuals' social relationships affect their health.
  • Social contacts influence individuals' behavior by encouraging health-promoting behaviors, such as adequate sleep, diet, exercise, and compliance with medical regimens or by discouraging health-damaging behaviors, such as smoking, excessive eating, alcohol consumption, or drug abuse.
  • Socially isolated individuals lack these beneficial influences, as well as lacking a social support network that can provide help and comfort in times of stress and distress.
  • Interpret why social isolation can be problematic for a person in society and the importance of social connections

• Politics

  • The higher one's social class, the higher their levels of political participation and political influence.
  • Educational attainment, an indicator of social class, can predict political participation.
  • Social class impacts one's level of political participation and political influence.
  • Political influence refers to the extent to which one's political participation achieves its desired results.
  • This trend means that middle and upper class individuals have greater political participation and greater political influence than those in lower positions.

• Social Status

  • Social status is most often understood as a melding of the two types of status, with ascribed status influencing achieved status.
  • Admission, therefore, is an achieved status that was heavily influenced by resources made available by the person's ascribed status.
  • Social status, or the social sphere in which one belongs, can be changed through a process of social mobility.
  • These tastes are influenced by class.
  • Discuss the basis of both ascribed and achieved social status and how they influence one another and a person's standing within different groups of society

• Child Socialization

  • Primary and secondary socialization are two forms of socialization that are particularly important for children.
  • Socialization is thus "the means by which social and cultural continuity are attained. " There are many different forms of socialization, but two types are particularly important for children.
  • Primary socialization for a child is very important because it sets the groundwork for all future socialization.
  • It is mainly influenced by the immediate family and friends.
  • Justify the importance of socialization for children, in terms of both primary and secondary socialization