secondary data

Marketing

(noun)

information collected by someone other than the user of the data

Related Terms

  • The research design is a framework or blueprint for conducting the marketing research project.
  • survey research
  • Marketing Research
  • Secondary Research
  • Qualitative research
Sociology

(noun)

Secondary data is data collected by someone other than the user. Common sources of secondary data for social science include censuses, organizational records, and data collected through qualitative methodologies or qualitative research.

Related Terms

  • primary data
  • Archival research

Examples of secondary data in the following topics:

  • Types of Data

    • Data can be categorized as either primary or secondary and as either qualitative or quantitative.
    • Data can be classified as either primary or secondary.
    • Secondary data is data that has been collected for another purpose.
    • Stated another way, those who gather secondary data get to pick the questions.
    • Differentiate between primary and secondary data and qualitative and quantitative data.
  • Use of Existing Sources

    • The study of sources collected by someone other than the researcher, also known as archival research or secondary data research, is an essential part of sociology .
    • In archival research or secondary research, the focus is not on collecting new data but on studying existing texts.
    • Common sources of secondary data for social science include censuses, organizational records, field notes, semi-structured and structured interviews, and other forms of data collected through quantitative methods or qualitative research.
    • The primary reason is that secondary data analysis saves time that would otherwise be spent collecting data.
    • In the case of quantitative data, secondary analysis provides larger and higher-quality databases that would be unfeasible for any individual researcher to collect on his own.
  • Plan the Research Design

    • This process is guided by discussions with management and industry experts , case studies and simulations, analysis of secondary data, qualitative research, and pragmatic considerations.
    • Decisions are also made regarding what data should be obtained from the respondents (e,g,, by conducting a survey or an experiment).
    • The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, sampling plans, and instruments that researchers will use to gather data.
    • Secondary data analysis is one of the steps involved in formulating a Research Design
  • Defining Objectives and Formulating Problems

    • An example of problem definition is reviewing secondary data about a recently launched product and identifying that there seem to be more unmet needs that should be further explored to enhance advertising communication and better connect with the target consumer.
    • Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses.
    • This stage involves discussion with the decision makers, interviews with industry experts, analysis of secondary data, and, perhaps, some qualitative research, such as focus groups.
  • Primary Market Research

    • It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data.
    • It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data.
    • Compared to secondary research, primary data may be very expensive in preparing and carrying out the research.
    • It takes longer to undertake primary research than to acquire secondary data.
    • All research, whether primary or secondary, depends eventually on the collection of primary research data.
  • Researching Consumer Markets

    • There are two main sources of data - primary and secondary.
    • Secondary research already exists since it has been collected for other purposes.
    • It is conducted on data published previously and usually by someone else.
    • Secondary research costs far less than primary research, but seldom comes in a form that exactly meets the needs of the researcher.
  • Variations in Accuracy

    • Typically, you'll turn to scholarly sources such as academic journals, scientific research, or data.
    • You should also understand that scholarly research comes in primary and secondary sources.
    • A primary source is an original document containing content and data created or collected by the author.
    • Secondary sources are written about primary sources and include documents such as reviews, critiques, biographies, and other scholarly books or journal articles.
    • You never want to be accused of pulling information or data from an unreliable source, or worse yet, just making it up.
  • Collecting Data

    • In marketing research, an example of data collection is when a consumer goods company hires a market research company to conduct in-home ethnographies and in-store shop-alongs in an effort to collect primary research data.
    • This is especially important in the data collection phase.
    • The data collected will be analysed and used to make marketing decisions.
    • Hence, it is vital that the data collection process be free of as much bias as possible.
    • There are many sources of information a marketer can use when collecting data.
  • Primary and Secondary Research

  • Secondary Groups

    • Some secondary groups may last for many years, though most are short term.
    • Secondary relationships involve weak emotional ties and little personal knowledge of one another.
    • The distinction between primary and secondary groups was originally proposed by Charles Cooley.
    • A secondary group is one you have chosen to be a part of.
    • Primary groups can form within secondary groups as relationships become more personal and close.
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