price discrimination

Marketing

(noun)

Occurs when sales of identical goods or services are transacted at different prices from the same provider.

Related Terms

  • consumer surplus
Economics

(noun)

The practice of selling identical goods or services at different prices from the same provider.

Related Terms

  • surplus
  • incentive
  • revenue

Examples of price discrimination in the following topics:

  • Analysis of Price Discrimination

    • In commerce there are three types of price discrimination that exist.
    • Price discrimination is a driving force in commerce.
    • By using price discrimination, the seller makes more revenue, even off of the price sensitive consumers.
    • Premium pricing: uses price discrimination to price products higher than the marginal cost of production.
    • Gender based prices: uses price discrimination based on gender.
  • Examples of Price Discrimination

    • Price discrimination occurs when identical goods or services are sold at different prices from the same provider.
    • There are three types of price discrimination:
    • Methods of price discrimination include:
    • For example, a Ladies Night at a bar is a form of price discrimination.
    • These graphs show multiple market price discrimination.
  • Price Discrimination

    • Price discrimination is the sale of identical goods or services at different prices from the same provider.
    • Price discrimination also occurs when the same price is charged for goods with different supply costs.
    • Although price discrimination is the producer's or seller's legal attempt to charge varying prices for the same product based on consumer demand, price discrimination can be illegal in some cases.
    • Price discrimination in intellectual property is also enforced by law and by technology.
    • Construct the concept of price discrimination relative to legal concerns in pricing
  • Elasticity Conditions for Price Discrimination

    • In pure price discrimination, the seller will charge the buyer the absolute maximum price that he is willing to pay.
    • An example of price discrimination would be the cost of movie tickets.
    • Industries use price discrimination as a way to increase revenue.
    • The pharmaceutical industry experiences international price discrimination.
    • Academic textbooks are another industry known for price discrimination.
  • Demand-Based Pricing

    • These include: price skimming, price discrimination, psychological pricing, bundle pricing, penetration pricing, and value-based pricing.
    • Price discrimination exists when sales of identical goods or services are transacted at different prices from the same provider.
    • Price discrimination also occurs when the same price is charged to customers that have different supply costs.
    • Price discrimination requires market segmentation and some means to discourage discount customers from becoming resellers and, by extension, competitors.
    • By definition, long term prices based on value-based pricing are always higher or equal to the prices derived from cost-based pricing.
  • Differential

    • Differential pricing exists when sales of identical goods or services are transacted at different prices from the same provider.
    • Price differentiation, or price discrimination, exists when sales of identical goods or services are transacted at different prices from the same provider.
    • This usually entails using one or more means of preventing any resale: keeping the different price groups separate, making price comparisons difficult, or restricting pricing information.
    • Some economists have argued that this is a form of price discrimination exercised by providing a means for consumers to reveal their willingness to pay.
    • For example, airlines routinely engage in price differentiation by charging high prices for customers with relatively inelastic demand (business travelers) and discount prices for tourists who have relatively elastic demand .
  • Demand-Based Pricing

    • Yield management can result in price discrimination.
    • These include: price skimming, price discrimination and yield management, price points, psychological pricing, bundle pricing, penetration pricing, price lining, value-based pricing, geo and premium pricing.
    • It is a temporal version of price discrimination/yield management.
    • Price discrimination or price differentiation exists when sales of identical goods or services are transacted at different prices from the same provider.
    • This process can result in price discrimination, where a firm charges customers consuming otherwise identical goods or services a different price for doing so.
  • Defining Monopoly

    • Price maker: the monopoly decides the price of the good or product being sold.
    • The price is set by determining the quantity in order to demand the price desired by the firm (maximizes revenue).
    • Price discrimination: in a monopoly the firm can change the price and quantity of the good or service.
    • If the price is high, the firm will sell a reduced quantity in an elastic market.
    • The graph shows a monopoly and the price (P) and change in price (P reg) as well as the output (Q) and output change (Q reg).
  • Yield Management Systems

    • Yield management systems give managers optimal control of inventory to sell it to the right customer at the right time for the right price.
    • This process can result in price discrimination, where a firm charges customers consuming otherwise identical goods or services a different price for doing so.
    • The models attempt to forecast the total demand for all products or services they provide, by market segment and price point.
    • Optimization can help the firm adjust prices and allocate capacity among market segments to maximize expected revenues.
    • Firms faced with a lack of pricing power sometimes turn to yield management as a last resort.
  • Discrimination Against Individuals

    • Controversial attempts have been made to redress negative effects of discrimination.
    • Unfair discrimination usually follows the gender stereotypes held by a society.
    • Reverse discrimination is a term referring to discrimination against members of a dominant or majority group, including the city or state, or in favor of members of a minority or historically disadvantaged group.
    • Reverse discrimination may also be used to highlight the discrimination inherent in affirmative action programs.
    • Give an example of discrimination and reverse discrimination using examples of religious, gender, or racial prejudice
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