New Objectivity

(noun)

(in German: Neue Sachlichkeit) an artistic style that arose in Germany in the 1920s as a challenge to Expressionism. New Objectivity reflected an unsentimental reality instead of the more inward-looking, abstract or psychological, that were characteristic of Expressionism.

Related Terms

Examples of New Objectivity in the following topics:

  • Neue Sachlichkeit

    • Neue Sachlichkeit (or The New Objectivity) was an artistic attitude that arose in Germany in the 1920s in reaction to Expressionism.
    • The New Objectivity (in German: Neue Sachlichkeit) is a term used to characterize the attitude of public life in Weimar Germany, as well as the art, literature, music, and architecture created to adapt to it.
    • The New Objectivity was a reaction against this.
    • The New Objectivity comprised two tendencies, characterized in terms of a left and right wing: on the left were the verists, who "tear the objective form of the world of contemporary facts and represent current experience in its tempo and fevered temperature;" and on the right the classicists, who "search more for the object of timeless ability to embody the external laws of existence in the artistic sphere. "
    • Describe the aims of the New Objectivity movement and its representative artists

  • Promotional Objectives

    • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
    • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.

  • Promotional Objectives

    • Eventually a product will reach its saturation point, at which time investing in sales will decrease as the company focuses its attention on a new product.
    • In order for a market to accept a new product they need to know how it address their pain point.

  • Giving Effective Criticism: Be Positive, Specific, Objective, and Constructive

    • Effective criticism is useful for the following two reasons: (1) New ideas and perspectives will be discovered, and (2) Argument logic is tested, possibly revealing shortcomings.
    • Objective, so that the recipient not only gets the message, but is willing to do something about it.
    • It can fight ideas that keep people down with ideas that unlock new opportunities, while consciously avoiding personal attacks and blaming.

  • Objectives of a Sales Promotion

    • For new marketing initiatives, brands implement retail "mechanics" such as "Buy One, Get One Free" Or "Three for Two" promotions to encourage consumers to buy new market releases.

  • Lesson Plans for Attitudinal Objectives

    • One activity calls for students to prepare a news story about Mendes.

  • Promotion Objectives

    • A promotional plan can have a wide range of objectives, including sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or the creation of a corporate image.

  • Introduction to Power

    • You receive a proposal to evaluate a new method of teaching high-school algebra.
    • The research plan is to compare the achievement of students taught by the new method with the achievement of students taught by the traditional method.
    • The proposal contains good theoretical arguments why the new method should be superior and the proposed methodology is sound.
    • In addition to these positive elements, there is one important question still to be answered: Does the experiment have a high probability of providing strong evidence that the new method is better than the standard method if, in fact, the new method is actually better?
    • In terms of our example, it is the probability that given there is a difference between the population means of the new method and the standard method, the sample means will be significantly different.

  • Setting Objectives

    • Objectives are the desired results an individual or organization envisions, plans and commits to achieve--key to control and strategy.
    • The items listed may be organized in a hierarchy of means and ends and numbered as follows: Top Rank Objective (TRO), Second Rank Objective, Third Rank Objective, etc.
    • " The exception is the Top Rank Objective (TRO): there is no answer to the "Why?

  • Introduction to Estimation

    • For example, a poll may seek to estimate the proportion of adult residents of a city that support a proposition to build a new sports stadium.