Logos

Communications

(noun)

logical appeal to the audience; does the speaker's argument make sense?

Related Terms

  • Audience Analysis
  • ethos
  • pathos
  • persuasion
  • credibility
Writing

(noun)

A form of rhetoric in which the writer or speaker uses logic as the main argument.

Related Terms

  • expository
  • thos
  • Forum
  • Ethos
  • Pathos
  • Audience
  • Genres of academic writing
  • literary analysis
  • extrapolating
  • humanities
  • evidence
  • Purpose
  • thesis
  • ethos
  • logos
  • pathos

Examples of Logos in the following topics:

  • Branding will make your blossoms bloom! Branding: The memorable rim on the wheel

    • A style guide for the use of the logo is often called a "brand identity guide".
    • What font and font size will you utilize for your logo?
    • What if any visual image/drawing/illustration will accompany the text of your logo?
    • What colors will you utilize for your logo?
    • What rules govern your logo's use when it appears with logos from other companies such as may be the case with a sponsorship?
  • Promotional Objectives

    • Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
    • These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.
    • For example p romotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
    • These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.
  • Trademarks

    • A trademark is an intangible asset legally preventing others from using a business's logo, name, or other branding.
    • A trademark is an image, word, phrase, logo or combination of those elements used to identify a specific type of business or service.
    • In short, a trademark is a visual representation of a business's brand or logo.
    • Generally, American businesses will register their logo with the U.S.
    • A trademark is an intangible asset, as it's a nonphysical item granting a business the legal right to exclusively use a logo or other item.
  • Defining a Brand

    • ., logo, color, shape, letters, images) work as a psychological trigger or stimulus that causes an association to all other thoughts we have about this brand.
    • When shipping their items, factories branded their logo or insignia on the barrels used, thereby extending the meaning of "brand" to that of trademark.
    • The Coca-Cola logo is an example of a widely-recognized trademark and global brand.
  • Understanding Open Educational Resources (OER)

  • A Brief Definition of Brand

    • ., logo, color, shape, letters, images) work as a psychological trigger or stimulus that causes an association to all other thoughts we have about this brand.
    • Factories branded their logo or insignia on the barrels used and the logo of the companies to which the cargo was being shipped.
    • The Coca-Cola logo is an example of a widely-recognized trademark and global brand.
  • Using Different Kinds of Appeals

    • For the purposes of this section, we will explore the two broadest and prevalent appeals, logos and pathos.
  • Value of Branding

    • Dunkin' Donuts , for example, is a brand that has an established logo and imagery that is familiar to most consumers.
    • The Dunkin' Donuts logo, which includes an image of a DD cup of coffee makes it easy to spot anywhere.
  • Persuasive Speeches

    • In addition to pathos, persuasive speeches contain appeals to ethos and logos.
    • An appeal to logos requires referencing evidence.
  • Cost of Improvements

    • For example, Acme Company decides to add the company's logo to their delivery trucks and takes out a $5,000 loan.
    • For example, costs expended to place the company logo on a delivery truck or to expand the space on a warehouse would be capitalized because the value they provide will extend into future accounting periods.
    • An example of an asset improvement can be the addition of a logo to a delivery truck.
Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
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  • Marketing
  • Microbiology
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  • Physiology
  • Political Science
  • Psychology
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  • Statistics
  • U.S. History
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  • Writing

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