IT strategies

(noun)

The objectives, principles, and tactics involved in an organization's approach to managing current and potential changes in technology.

Related Terms

  • outsourcing
  • open source
  • disruptive innovation
  • OER

Examples of IT strategies in the following topics:

  • The Overall Strategy

    • A strategy is a plan of action designed to achieve a specific goal.
    • Strategic planning is an organization's process of defining its overall strategy, or direction, and making decisions on allocating its resources to pursue this strategy.
    • In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action.
    • It is a long-term view and concentrates on the future.
    • Mission defines the fundamental purpose of an organization or an enterprise, succinctly describing why it exists and what it does to achieve its vision.
  • Push and Pull Strategies

    • Push and pull strategies are promotional strategies used to get the product to its target market.
    • Push and pull strategies are promotional strategies used to get the product to its target market.
    • It is aimed primarily at the end users.
    • Using these strategies will create a demand for the product.
    • With that demand, retailers will be encouraged to seek out the product and stock it on their shelves.
  • Promotion Strategies

    • Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable, competitive advantage.
    • Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
    • However, there are a number of ways to categorize some generic strategies.
    • Typically there are four types of market dominance strategies:
    • If the company is not a pioneer, then it must consider growth strategies.
  • Multiple Sources of Advantage

    • Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors.
    • Cost Leadership Strategy - The goal of cost leadership strategy is to produce products and services at the lowest cost in the industry.
    • Southwest Airlines has differentiated itself from the airline industry through its low cost and express service features.
    • Apple is probably one of the best examples of companies that use innovation strategy due to its introduction of revolutionary products such as the iPod, iPhone and iPad.
    • McDonald's cost leadership strategy, which enables it to offer low cost food consistent across multiple locations, makes it the market leader in fast food.
  • What is Strategy?

    • Strategy involves the action plan of a company for building competitive advantage and increasing its triple bottom line over the long-term.
    • It could then establish a plan to determine if the approach is successful.
    • Another way to keep score of a strategy is to visualize it using a strategy map.
    • A company wants to expand its current operations to produce widgets.
    • It could then establish a plan to determine if the approach is successful.
  • Putting it All Together

    • The students now have experience using each of the Fabulous Four strategies that are used together as part of a comprehensive reading program to increase comprehension.
    • Clark will encourage her students to use all four of the strategies before, during, and after reading to deepen comprehension.
    • Clark will use this strategy during reading instruction, but will also employ it to teach science, social studies, and math concepts.
    • This graphic illustrates the Fabulous Four strategies of Reciprocal Teaching: predicting, questioning, clarifying and summarizing, which are used together to increase reading comprehension.
    • Arrows are pointing in both directions towards each strategy because the strategies can be used in any order.
  • Coping with Stress

    • People alter the way they think about a problem by approaching it differently or altering their goals and values.
    • People try to change or eliminate the source of stress by researching the problem and learning management skills to solve it.
    • Proactive coping is a specific type of adaptive strategy that attempts to anticipate a problem before it begins and prepare a person to cope with the coming challenge.
    • A person with a positive demeanor and outlook on life will perceive less stress and be better equipped to handle stress when it does arise.
    • Some cultures promote a head-on approach to stress and provide comforting environments for managing stressful situations, while others encourage independence and self-sufficiency when it comes to coping with stress.
  • Promotional Strategies

    • When defining their strategy, marketing professional consider two kinds of promotional strategies identified by marketing theorist - a push strategy or a pull strategy.
    • If the seller makes his promotion by television or radio, it's not possible for the buyer to interact with.
    • What this means is that once you figure it out for your industry/product, the promotion plan almost writes itself (depending on your budget) but figuring it out can be a special skill and it takes time to build up experience in your specific field.
    • When defining their strategy, marketing professional consider two kinds of promotional strategies identified by marketing theorist - a push strategy or a pull strategy.
    • Pull strategy In a marketing "pull" system, the consumer requests the product and "pulls" it through the delivery channel.
  • Learning by Design: Instructional Strategies

    • As with any learning environment, many strategies can be employed to make the learning process more meaningful.
    • Because the learner is an active builder of knowledge, according to constructionism, it is essential that the learning environment be learner-centered.
    • Some strategies can be implemented in the learning environment to promote a LBD framework.
    • These strategies can effectively prevent problems common in LBD environments such as:
    • Various modes of clarification have been suggested, but it is crucial that the communication of expectations and questions be clear.
  • Global Strategy

    • Global strategy, as defined in business terms, is an organization's strategic guide to pursuing various geographic markets.
    • For example, Coca Cola tastes different depending on the country where it is bought because of differences in local preferences.
    • The globalization strategy of Starbucks—while it includes selling in many countries—is hugely depending on global sourcing, and strategic managers must carefully monitor this process for costs and benefits.
    • Global strategies require firms to coordinate tightly their product and pricing strategies across international markets and locations; therefore, firms that pursue a global strategy are typically highly centralized.
    • Explain the concept of global strategy within the context of international business and a globalized economy
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