Intensive distribution

(noun)

a channel structure where the producer's products are stocked in the majority of outlets

Related Terms

  • Selective Distribution
  • Exclusive distribution
  • intermediaries
  • impulse

Examples of Intensive distribution in the following topics:

  • Distribution Intensity

    • Product distribution intensity refers to the scale of the distribution network as well as the appropriate selection of location.
    • Product distribution intensity refers to the scale of the distribution network as well as the appropriate selection of location.
    • In intensive distribution, a producer's products are stocked in the majority of outlets.
    • In exclusive distribution,the producer selects only very few intermediaries.
    • Snack food is a good example of a product that is intensively distributed.
  • Channel Member Characteristics

    • Every company must decide on the correct distribution method for its products.
    • Marketers must carefully evaluate how their products fit into different distribution channels.
    • There are three basic types of distribution for a marketer to consider: Intensive, selective, and exclusive.
    • Intensive distribution means the producer's products are stocked in the majority of outlets.
    • Candy uses an intensive distribution channel, meaning it is widely available at a low cost.
  • Selecting Marketing Channels

    • In intensive distribution (such as candy) the manufacturer attempts to get as many intermediaries of a particular type as possible to carry the product
    • How many retailers and wholesalers in a particular market should be included in the distribution network?
    • The objective is to gather enough information to have a general understanding of the distribution tasks these intermediaries perform.
  • Competitive Priorities in Marketing Channels

    • An alternative term is distribution channel or 'route-to-market'.
    • These distribution types include:
    • Intensive distribution - this channel allows the producer's products to be stocked in major, mainstream outlets.
    • Selective distribution - producers rely on a few intermediaries to carry their product.
    • Exclusive distribution - producers select only very few intermediaries.
  • Product, Placement, Promotion, and Price

    • Intensive distribution means the producer's products are stocked in the majority of outlets.
    • Selective distribution means that the producer relies on a few intermediaries to carry their product.
    • Exclusive distribution means that the producer selects only very few intermediaries.
    • The decision regarding how to distribute a product has, as its foundation, basic economic concepts, such as utility.
    • Understanding the utility a consumer expects to receive from a product being offered can lead marketers to the correct distribution strategy.
  • Intensive

  • Pronouns as Subjects and Objects

    • Intensive pronouns emphasize the noun.
    • Intensive and reflexive pronouns are myself, yourself, himself, herself, itself, ourselves, yourselves, and themselves.
  • t Distribution Table

    • T distribution table for 31-100, 150, 200, 300, 400, 500, and infinity.
  • MLA: How to Reference Different Types of Sources

    • Hairball: An Intensive Peek Behind the Surface of an Enigma.
  • Physical and Chemical Properties of Matter

    • Intensive properties, such as density and color, do not depend on the amount of matter.
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