Informational Social Influence

(noun)

The human psychological need to be right.

Related Terms

  • influencer marketing
  • Normative Social Influence

Examples of Informational Social Influence in the following topics:

  • Social Influences and Purchasing

    • These include our need to be right (informational social influence) and our need to be liked (normative social influence).
    • Informational influence (or social proof) is an influence to accept information from another as evidence about reality.
    • Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement.
    • Social influence is considered an external influence, in terms of consumer behavior.
    • Compare and contrast informational social influence and normative social influence and how companies take advantage of them through marketing
  • Conformity

    • Conformity is the most common and pervasive form of social influence.
    • Conformity may result from either subtle, unconscious influences or direct and overt social pressure.
    • Normative influence occurs when an individual conforms in order to gain social acceptance and avoid social rejection.
    • Informational influence occurs when individuals seek out members of their own group to obtain and accept accurate information about reality.
    • Societal norms establish gender differences that affect the ways in which men and women conform to social influence.
  • Information Costs and Bond Prices

    • Information costs influence the bond prices and interest rates.
  • Sources of Power

    • When a leader influences subordinates, it is called downward power.
    • Informational power comes from access to facts and knowledge that others find useful or valuable.
    • Informational power offers advantages in building credibility and rational persuasion.
    • These tactics are more direct and interpersonal and can involve collaboration or other social interaction.
    • In many circumstances, fear of social exclusion can be a much stronger motivator than some kind of physical punishment.
  • The Value of Social Support in Managing Stress

    • Social support is the perception or reality that one is cared for, has assistance from others, and is a member of a supportive social network.
    • Social support is so important that social isolation can lead to depression, anxiety, and other negative emotions.
    • The term "social coping" refers to a person seeking social support while under stress.
    • Informational support is the provision of advice, guidance, or suggestion that enables individual problem-solving.
    • The stress and coping theory aligns with the buffering hypothesis; it states that social support protects people from the bad health effects of stressful events by influencing thought and coping ability.
  • Introduction

    • In order to understand the relationship between these theories, Curry's onion model (Curry, 1983) was developed with four layers -- personality learning theories, information processing theories, social learning theories, and multidimensional and instructional theories.
    • Personality learning theories define the influences of basic personality on preferences to acquiring and integrating information.
    • Information processing theories encompass individuals' preferred intellectual approach to assimilating information, and includes David Kolb's model of information processing, which identifies two separate learning activities: perception and processing (http://www.businessballs.com/kolblearningstyles.htm).
    • Social learning theories determine how students interact in the classroom and include Reichmann's and Grasha's types of learners: independent, dependent, collaborative, competitive, participant, and avoidant (http://www.personality-project.org/perproj/others/heineman/grslss.htm).
  • Setting Transparency Norms

    • It is a consequence of regulation, social expectations, and explicit policies that establish the degree of openness to employees, shareholders, other stakeholders, and the general public.
    • Information disclosure includes choices about what types of information is shared and with whom, the content of what is communicated, and the timing of the release of information.
    • Information can be a source of power, so people may hoard it to increase their influence over others; this tactic reduces the amount of transparency.
  • Frederick Taylor

    • Its peak of influence came in the 1910s, but by the 1920s, its influence started to dwindle.
    • These include analysis; synthesis; logic; rationality; empiricism; work ethic; efficiency and elimination of waste; standardization of best practices; disdain for tradition preserved merely for its own sake or merely to protect the social status of particular workers with particular skill sets; the transformation of craft production into mass production; and knowledge transfer between workers and from workers into tools, processes, and documentation.
    • Information centralized/controlled in planning department, which increases potential for survillance and controlling the production process
  • For More Information

    • This website lists and describes the four principles of a Vygotskian classroom, and also contains links to other information on Social Contructivist theories.
  • Economic Decisions

    • In a simple taxonomy, individual behavior may be influenced by rules (command), intuition, emotion, habit, reason or some combination.
    • Social groups may also use explicit rules.
    • Certain types of behavior are expected and influenced by such social constructs as "manners," mores, custom, rules of thumb and traditions.
    • Lange accepted this criticism and suggested, "market socialism" as an alternative.
    • Information about the objectives and feasible alternatives is necessary if "rational choices" are to be made.
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