Industrial Marketing

(noun)

Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another.

Examples of Industrial Marketing in the following topics:

  • Researching Industrial Markets

    • Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another.
    • Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another.
    • Industrial goods are those an industry uses to produce an end product from one or more raw materials.
    • Industrial marketing can cross the border into consumer marketing.
    • Industrial marketing often involves competitive tendering.
  • Defining Consumers

    • Any product, good, or service that is developed must have a target market in mind, in order to be effectively marketed and sold.
    • In marketing, there are six types of target markets:
    • International and Global Markets (several markets distinguished by different needs and different cultures)
    • Markets segmented for strategic targets (markets segmented by strategy and product characteristics, and hence by characteristics of the buyer)
    • Now, there is a trend in marketing to individualize the concept of "A Consumer. " Rather than generating broad demographic profiles and psycho-graphic profiles of market segments (which has been the norm), marketers are now starting to engage in personalized marketing, permission marketing, and mass customization.
  • Chapter Questions

    • Please explain the purpose of the Dow Jones Industrial Average and its usefulness.
    • What are stock market crashes, and why are they bad for an economy?
  • "Black Monday" and the Long Bull Market

    • On Monday, October 19, 1987, the value of stocks plummeted on markets around the world.
    • The Dow Jones Industrial Average fell 22 percent to close at 1738.42, the largest one-day decline since 1914, eclipsing even the famous October 1929 market crash.
    • Partly as a result, the crash of 1987 was quickly erased as the market surged to new highs.
    • In the early 1990s, the Dow Jones Industrial Average topped 3,000, and in 1999 it topped the 11,000 mark.
    • But by then, the market had climbed so high that the declines amounted to only about 7 percent of the overall value of stocks, and investors stayed in the market, which quickly rebounded.
  • Marketing Orientation

    • Kohli in the "Journal of Marketing", marketing orientation is the, "The organization-wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments and organization wide responsiveness to it. "
    • From the beginning of the Industrial Revolution until the 1950s, companies focused on maximizing economies of scale and minimizing production costs.
    • Following the second world war, it soon became obvious that products were not selling as easily as during the Industrial era due to a saturated market.
    • Marketing-oriented companies revolve around internal business processes that gather, synthesize, and package market intelligence into integrated marketing communications programs (i.e., advertising campaign, new product launch, promotional offer, etc.).
    • Competitive analysis is also a significant component of market orientation.
  • Channels for Industrial Goods

    • A marketing channel is the network of organizations that work together to provide goods for consumption.
    • This channel of distribution is commonly used to market accessory equipment, such as typewriters or operating supplies which include typewriting papers, pens, and office materials.
    • This is preferably used when an industrial product is new in the market.
    • Agents are middlemen who have market contacts and can provide sufficient information on possible markets.
  • Historical Returns: Market Variability and Volatility

    • Historical analysis of markets and of specific securities is a useful tool for investors, but it does not predict the future of the market.
    • For example, the Dow Jones Industrial Average (DJIA) has generally followed an upward trend from 1900-2009 .
    • Macroeconomic forces, such as the Great Depression, affect the entire stock market and can't be predicted from past market performance.
    • Animal spirits are the emotions felt by investors who affect markets.
    • The Dow Jones Industrial Average has generally increased overall since 1900, but its past performance is not a guarantee of future performance.
  • The Industrial Revolution

    • The Industrial Revolution, which reached the United States by the 1800s, strongly influenced social and economic conditions.
    • The Industrial Revolution was a global phenomenon marked by the transition to new manufacturing processes in the period from about 1760 to 1840.
    • The Industrial Revolution began in the United Kingdom, and mechanized textile production spread from Great Britain to continental Europe and the United States in the early nineteenth century.
    • Subsistence farming declined, and more consumer goods arrived on the market.
    • The Industrial Revolution marked a major turning point in history.
  • Industrializing Countries

    • Industrializing countries have low standards of living, undeveloped industry, and low Human Development Indices (HDIs).
    • While Brazil has not fully developed its industrial base and its economy has much room for expansion, it is a more powerful player in the global market than less developed nations, such as Haiti.
    • While Brazil has not fully developed its industrial base and its economy has much room for expansion, it is a more powerful player in the global market than nations that are less developed, such as Haiti.
    • Industrializing countries have HDIs between the most and least industrialized countries in the world .
  • Japan's Industrial Revolution

Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.