Evaluation of Alternatives

(noun)

This is the third stage in the Consumer Decision Process. During this stage, consumers compare the brands and products that are in their evoked set.

Related Terms

  • Evoked Set

Examples of Evaluation of Alternatives in the following topics:

  • Evaluating Alternatives

    • During the evaluation of alternatives stage, the consumer evaluates all the products available on a scale of particular attributes.
    • Evaluation of alternatives is the third stage in the Consumer Buying Decision process.
    • Unlike routine problem solving, extended or extensive problem solving comprises external research and the evaluation of alternatives.
    • It is important to note that consumers evaluate alternatives in terms of the functional and psychological benefits that they offer.
    • Examine the "evaluation of alternatives" stage of the Consumer Decision Process
  • Analyzing the Options

    • Evaluating alternatives is an important and difficult step of the decision-making process.
    • Evaluating alternatives is an important and difficult step of the decision-making process, and involves discerning the advantages and disadvantages of each option, and ultimately ranking them.
    • Evaluating the alternatives can be said to be one of the most important stages of the decision-making process .
    • This is the stage where you have to analyze each alternative that you have come up with.
    • This can be done with the research you have done on that particular alternative.
  • Defining Decision Making

    • Decision making is the mental process of selecting a course of action from a set of alternatives.
    • Decision making is the mental process of choosing from a set of alternatives.
    • A major part of decision making involves the analysis of a defined set of alternatives against selection criteria.
    • The decision maker may face a problem when trying to evaluate alternatives in terms of their strengths and weaknesses.
    • Time limits and personal emotions also play a role in the process of choosing between alternatives.
  • Evaluate Alternatives

    • A first step in analysis is identifying all the sources of data needed to understand the various alternatives and their potential outcomes.
    • There are a few approaches that can be used to help structure the analysis and assessment of potential decision alternatives.
    • A decision tree specifies alternatives visually and creates paths of subdecisions to be made or uncertainties to be considered in order to estimate the outcome of a given choice.
    • Another tool that decision makers can use to analyze alternatives is an influence diagram.
    • This is a simple example of an influence diagram used to evaluate the alternatives of a decision.
  • Introduction to Criteria for Evaluation

    • Individuals must make choices about their objectives (or ends) and the alternatives (means) they choose to achieve those objectives.
    • The process of ranking and the ultimate selection of priorities require criteria to value the alternatives.
    • Both ends and means can be ranked on the basis of tradition.
    • In some societies, the solution to the problem of food acquisition may be hunting.
    • Use of tradition and institutions (and rules of thumb) to choose ends and means is a way of minimizing the use of analysis and reasoning to make choices; there are a set of ready-made choices.
  • Determine a Course

    • Once decision alternatives have been identified and analyzed, the decision maker is ready to make a choice.
    • To do so it is important to have a set of criteria against which to evaluate and even rank the alternatives.
    • This means that decision makers may overstate the downside of an alternative, since they have a greater fear of negative consequences.
    • As a result, people are biased toward less risky decisions, even when the benefits of a different alternative would outweigh the risks of the chosen one.
    • Evaluate the importance of bias and prospect theory in effectively ensuring decision makers arrive at the ideal option
  • Seedless Vascular Plants

    • More than 260,000 species of tracheophytes represent more than 90 percent of the earth's vegetation.
    • Although seedless vascular plants have evolved to spread to all types of habitats, they still depend on water during fertilization, as the sperm must swim on a layer of moisture to reach the egg.
    • The life cycle of seedless vascular plants is an alternation of generations, where the diploid sporophyte alternates with the haploid gametophyte phase.
    • Throughout plant evolution, there is a clear reversal of roles in the dominant phase of the life cycle.
    • This life cycle of a fern shows alternation of generations with a dominant sporophyte stage.
  • Selecting Marketing Channels

    • There are four bases for channel alternatives marketers consider after conducting three preliminary activities which help determine goals.
    • The type of product dictates the number of marketing channels to use.
    • Although there are limitless possibilities, the categories below describe the general alternatives:
    • Based on this background information, several alternatives will be eliminated.
    • Having identified several possible alternative channel structures, the channel manager is now at a place where he or she can evaluate these alternatives with respect to a set of criteria.
  • Evaluating the Psychodynamic Approach to Personality

    • Freud's theory rested on the existence of a particular structure of the human mind.
    • Freud completed the entirety of his research using case studies of pathology in human adults.
    • Scientists have brought two of these methods into question: his lack of research on children and his lack of empirical study of adults.
    • Feminist Betty Friedan referred to Freud's concept of penis envy as a purely social bias typical of the Victorian era, and showed how the concept played a key role in discrediting alternative notions of femininity in the early to mid twentieth century.
    • Freud was the father of psychoanalytic theory and did much to advance the field of personality psychology.
  • Intramuscular Injections

    • Intramuscular (or IM) injection is the injection of a substance directly into a muscle.
    • Intramuscular (or IM) injection is the injection of a substance directly into a muscle.
    • In medicine, it is one of several alternative methods for the administration of medications (see route of administration).
    • When injecting into the muscle, there is less chance of irritation due to greater blood supply and faster absorption.
    • Also, when wanting to inject larger amounts of drugs, it is best to inject into the muscular region instead of injecting subcutaneously.
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