endorsements

(noun)

In promotion and of advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of some product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.

Examples of endorsements in the following topics:

  • Reference Groups

    • So if a reference group endorses a product, either through use or statements about the product, those that look to the group will often purchase that product.
    • For example, a few years ago Shaquille O'Neal was used to endorse Pepsi because Pepsi felt he represented the spirit of teenagers of the time.

  • The Articles of Confederation

    • He, along with a group of like-minded nationalists, earned President George Washington's endorsement.
    • Subsequently, at what came to be known as the Annapolis Convention, in 1786, the few state delegates in attendance endorsed a motion that called for all states to meet in Philadelphia in May 1787 to discuss ways to improve the Articles.

  • The People's Party and the Election of 1896

    • The Populists had the choice of endorsing Bryan or running their own candidate.
    • Louis convention, they decided to endorse Bryan but with their own vice presidential nominee, Thomas E.

  • Constructive Team Conflict

    • It can also draw attention to norms that have developed without the explicit agreement of team members and create the opportunity to endorse or discard them.

  • Corporate Social Responsibility and sustainable development in the global environment

    • This heightened awareness of CSR and sustainable development has been endorsed by an increased responsiveness to ethical, social, environmental and other global issues.

  • Eleanor Roosevelt

    • She advocated for anti-lynching legislation, even when she realized that Franklin would not endorse it for fear of alienating white Southerners in Congress.
    • In 1952 and 1956, she did not endorse Dwight Eisenhower but former Illinois governor Adlai Stevenson as the Democratic presidential candidate.
    • She reluctantly endorsed John Kennedy in 1960.

  • The New Dealers

    • Progressive intellectuals and urban reformers endorsed the idea that the government not only could but also should be responsible for the social reforms that would improve the well-being of Americans, particularly the rapidly growing ranks of white urban workers, and regulate big businesses.  
    • Two Republican presidents, Theodore Roosevelt and William Howard Taft, endorsed that idea.
    • Consequently, Roosevelt's New Deal was rooted in the earlier reformist ideas endorsed by both Republican and Democratic presidents.    

  • Tyler and Texas

    • Satisfied by these developments, Tyler dropped out of the presidential race in August and endorsed Polk for the presidency.
    • On July 4, 1845, the Texan Congress endorsed the American annexation offer with only one dissenting vote, and began writing a state constitution.
    • John Tyler endorsed the idea of manifest destiny to defend the continued expansion of the United States, including the annexation of Texas.

  • The Populist Movement

    • It sometimes formed coalitions with labor unions, and in 1896, the Democrats endorsed the party's presidential nominee, William Jennings Bryan.
    • The Populists had the choice of endorsing Bryan or running their own candidate.
    • Louis convention, they decided to endorse Bryan but with their own vice-presidential nominee, Thomas E.

  • Promotion Objectives

    • Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product.