conversion rates

(noun)

In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.

Related Terms

  • segments
  • Cookie

Examples of conversion rates in the following topics:

  • Calculating the Cash Flow Cycle

    • =Inventory conversion period + Receivables conversion period – Payables conversion period
    • In calculating each of these three constituent conversion cycles, we use the equation TIME =LEVEL/RATE (since each interval roughly equals the TIME needed for its LEVEL to be achieved at its corresponding RATE).
    • Inventory conversion period: Rate = COGS, since this is the item that (eventually) shrinks inventory.
    • Receivables conversion period: Rate = revenue, since this is the item that can grow receivables (sales).
    • Payables conversion period: Rate = [inventory increase + COGS], since these are the items for the period that can increase "trade accounts payables" (i.e., the ones that grew its inventory).
  • NPV Profiles

    • The NPV Profile graphs the relationship between NPV and discount rates.
    • Thus, when discount rates are large, cash flows further in the future affect NPV less than when the rates are small.
    • Conversely, a low discount rate means that NPV is affected more by the cash flows that occur further in the future.
    • A special discount rate is highlighted in the IRR, which stands for Internal Rate of Return.
    • It is the discount rate at which the NPV is equal to zero.
  • Overview of Exchange Rates

    • An exchange rate between two currencies is the rate at which one currency will be exchanged for another.
    • In finance, an exchange rate (also known as the foreign-exchange rate, forex rate, or FX rate) between two currencies is the rate at which one currency will be exchanged for another.
    • Conversely, if the foreign currency is strengthening, the exchange rate number increases and the home currency is depreciating.
    • There are many factors that impact exchange rates, such as inflation, interest rates, balance of payments, and government policy.
    • This is presented by a higher exchange rate if the exchange rate is quoted as home currency / 1 foreign currency.
  • Real Versus Nominal Rates

    • Real exchange rates are nominal rates adjusted for differences in price levels.
    • An exchange rate between two currencies is defined as the rate at which one currency will be exchanged for another.
    • The real exchange rate is the purchasing power of a currency relative to another at current exchange rates and prices.
    • The real exchange rate is the nominal rate adjusted for differences in price levels.
    • Using the PPP rate for hypothetical currency conversions, a given amount of one currency has the same purchasing power whether used directly to purchase a market basket of goods or used to convert at the PPP rate to the other currency and then purchase the market basket using that currency.
  • Fertility

    • There are a number of different approaches to measuring fertility rate—such as crude birth rate (CBR), general fertility rate (GFR), child-woman ratio (CWR), total fertility rate (TFR), gross reproduction rate (GRR), and net reproduction rate (NRR).
    • TFR equals the sum for all age groups of 5 times each ASFR rate.
    • The TFR (or TPFR—total period fertility rate) is a better index of fertility than the crude birth rate because it is independent of the age structure of the population, but it is a poorer estimate of actual completed family size than the total cohort fertility rate.
    • Gross reproduction rate (GRR) is the number of girl babies who would be born to a woman completing her reproductive life at current age-specific fertility rates.
    • Conversely, other countries have policies to reduce the birth rate, such as China's former one-child policy.
  • Fixed Exchange Rates

    • A fixed exchange rate is a type of exchange rate regime where a currency's value is fixed to a measure of value, such as gold or another currency.
    • Another, method of maintaining a fixed exchange rate is by simply making it illegal to trade currency at any other rate.
    • Some countries, such as China in the 1990s, are highly successful at using this method due to government monopolies over all money conversion.
    • China is well-known for its fixed exchange rate.
    • It was one of the few countries that could impose a fixed rate by making it illegal to trade its currency at any other rate.
  • Evaluating Interest Rates

    • Debtors management involves identifying the appropriate credit policy -- i.e. credit terms which will attract customers -- such that any impact on cash flows and the cash conversion cycle will be offset by increased revenue and, hence, return on capital (or vice versa).
    • Interest rates can affect this decision because of the time value of money.
    • Short-term financing involves identifying the appropriate source of financing, given the cash conversion cycle.
    • Interest rates of working capital financing can be largely affected by discount rate, WACC and cost of capital.
    • Evaluate a company's interest rates based on its stage of development
  • Overview of Convertible Securities

    • Although a CB typically has a coupon rate lower than that of similar, non-convertible debt, the instrument carries additional value through the option to convert the bond to stock, and thereby participate in further growth in the company's equity value.
    • The investor receives the potential upside of conversion into equity while protecting the downside with cash flow from coupon payments and the return of principal upon maturity.
    • Conversion price: The nominal price per share at which conversion takes place.
    • Conversion ratio: The number of shares each convertible bond converts into.
    • Conversion premium: Represent the divergence of the market value of the CB compared to that of the parity value.
  • The Practice of Conversation

    • When writing for an academic community, one must take into consideration the current scholastic conversation that exists on that topic.
    • This essay introduction states a problem, provides a current, real-world context, presents an opposing view, and then states the writer's argument: "In the current debate about time limits for unemployment benefits in the U.S., there is no consensus on the structural conditions that govern unemployment rates.
    • As these cowboys are demonstrating, the practice of conversation is important.
    • Similar to actual spoken conversation, the practice of conversation in writing requires that you decide who the audience is.
    • Write as though you are contributing to an ongoing academic conversation in your field
  • International Exchange of Money

    • In finance, an exchange rate (also known as the foreign-exchange rate, forex rate or FX rate) between two currencies is the rate at which one currency will be exchanged for another.
    • The spot exchange rate refers to the current exchange rate.
    • The forward exchange rate refers to an exchange rate that is quoted and traded today but for delivery and payment on a specific future date .
    • The foreign exchange market assists international trade and investment by enabling currency conversion.
    • In finance, an exchange rate (also known as the foreign-exchange rate, forex rate or FX rate) between two currencies is the rate at which one currency will be exchanged for another.
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