Ad agencies

(noun)

A service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.

Related Terms

  • investment

Examples of Ad agencies in the following topics:

  • Marketing Intermediaries

    • Another popular intermediary is the ad agency.
    • Ad agencies specialize in building communities and brands, utilizing a wide variety of paid and organic channels.
    • This can include social networks such as Facebook, Linkedin, Twitter and Instagram, as well as paid ad production on popular TV channels or affiliate advertising.
    • Ad agencies utilize the entire marketing mix (and more, nowadays) to craft customized brand building initiatives centered on the unique target market and product of their strategic partners.
  • Agencies

    • An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising for its clients.
    • An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion ) for its clients.
    • An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services.
    • Ad agencies come in all sizes and include everything from one or two-person shops (which rely mostly on freelance talent to perform most functions), small- to medium-sized agencies such as Traction (agency), large independents such as SMART, and multi-national, multi-agency conglomerates such as Omnicom Group, WPP Group, Publicis, Interpublic Group of Companies, and Havas.
    • Media agencies concentrate on media buying.
  • Understanding The Agency System + Account Services

    • The simplest way to summarize the ad making process is to provide students with an organizational chart for a traditional full-service, advertising agency.
    • You can review the top 50 ad agencies here.
    • That request might be a single ad, series of ads, or an entire campaign.
    • The following is a simplified recap of how ads get made in a traditional, full-service agency:
    • When a client provides the AE with a project request, it triggers a series of activities within the agency and kicks off the process of ad making.
  • Regulating Executive Branch Lobbyists

    • Complexity encouraged more specialized lobbying, often with more than one agency affected by any one piece of legislation.
    • Executive branch agencies added a new layer of rule-making to congressional legislation.
    • However, it is true that many executive branch agencies have the power to write specific rules and are a target of lobbying.
    • Federal agencies, like the State Department, make rules to give aid money to countries like Egypt.
  • Understanding Concepting + The Creative Team

    • Did you Google the ad agency responsible for producing it?
    • Most agencies are fairly easy to find.
    • It simply depends on the type of agency.
    • In smaller agencies, art directors typically design ads, as well as conceptualize them.
    • Visit a few ad agency websites and review their portfolios.
  • Understanding Strategy + The Creative Brief

    • Every agency has a unique interpretation of the content and configuration of this document.
    • Which ads stood out to you?
    • Some agencies include additional sections to clarify things they feel are relevant to the project.
    • Again, not every agency uses formal briefs.
    • How the Best Ad Campaign of 2015 Hilariously Hacked the Lowly Preroll Ad
  • Mass Marketing, Advertising, and Consumer Culture

    • Palmer established the roots of the modern day advertising agency in Philadelphia.
    • The actual ad was still prepared by the company wishing to advertise, making Palmer a space broker.
    • The situation changed in the late 19th century when the advertising agency of N.W.
    • Ayer & Son was the first full-service agency to assume responsibility for advertising content.
    • Ford created a huge publicity machine in Detroit to ensure every newspaper carried stories and ads about the new product.
  • The Growth of Bureaucracy

    • Thus, bureaucracy simplifies the process of paying one's taxes by putting the process into a formulaic structure, but simultaneously complicates it by adding rules and regulations that govern the procedure.
    • As society became more populated and industrialized, department and federal agencies develop to regulate the flow and integration of people of growing cities.
    • For example, one well-known bureaucratic agency in which people deal with regularly is the Department of Motor Vehicles.
    • This is the agency, which issues driver's licenses and registration.
    • Some other agencies you may be familiar with include Fish & Game, Forestry, or Transportation.
  • Independent Agencies

    • Independent executive agencies operate as regulatory and service agencies to oversee federal government functions.
    • In the United States federal government, Congress and the President have the ability to delegate authority to independent executive agencies, sometimes called federal agencies or administrative agencies.
    • Constitution does not explicitly reference federal agencies.
    • However, executive agencies have to remain nonpartisan.
    • The Federal Communications Commission (FCC) is one of many independent executive agencies.
  • Other Approaches to Calculating GDP

    • This method measures GDP by adding incomes that firms pay households for factors of production they hire- wages for labor, interest for capital, rent for land, and profits for entrepreneurship.
    • Two adjustments must be made to get the GDP: Indirect taxes minus subsidies are added to get from factor cost to market prices.
    • Depreciation (or Capital Consumption Allowance) is added to get from net domestic product to gross domestic product.
    • So, adding taxes less subsidies on production and imports converts GDP at factor cost (as noted, a net domestic product) to GDP.
    • In practice, however, measurement errors will make the two figures slightly off when reported by national statistical agencies.
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