Communications
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Boundless Communications
Methods of Persuasive Speaking
Communications Textbooks Boundless Communications Methods of Persuasive Speaking
Communications Textbooks Boundless Communications
Communications Textbooks
Communications

Section 5

Emotional Appeals

Book Version 5
By Boundless
Boundless Communications
Communications
by Boundless
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3 concepts
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Defining Emotional Appeal

An emotional appeal is used to sway the emotions of an audience to make them support the speaker's argument.

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Producing an Emotional Appeal

Finding words to match the speech context and audience's disposition is essential to producing an effective emotional appeal.

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Ethical Usage

When you make emotional appeals avoid unethical tactics, such as exploitative manipulation.

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