persuasive

(adjective)

Able to induce to believe by appealing to reason or understanding; convincing.

Related Terms

  • informative
  • recuse
  • ethical
  • conflict of interest
  • pathos

(noun)

A persuasive presentation has a clear beginning, middle, and end; uses interesting supporting material; and changes or reinforce listeners' feelings, ideas, or behavior.

Related Terms

  • informative
  • recuse
  • ethical
  • conflict of interest
  • pathos

Examples of persuasive in the following topics:

  • The Ethics of Persuasion

    • Not all persuasion is ethical.
    • Furthermore, some methods of persuasion are wholly written off as unethical.
    • Ethical persuasion has a series of common characteristics that are missing in unethical persuasion.
    • Ethical persuasion seeks to achieve the following three goals:
    • An ethical persuasive speech must have all of the following components:
  • Persuasive Speeches

    • In a persuasive speech, a speaker attempts to persuade the audience to adopt his/her position in relation to a topic.
    • A persuasive speech can be seen in the image where William Jennings Bryan gives a campaign speech.
    • The purpose of a persuasive speech is to convince the audience to adopt the speaker's perspective on a given topic.
    • The core of a persuasive speech is pathos: appealing to and resonating with the audience's feelings and emotions.
    • In addition to pathos, persuasive speeches contain appeals to ethos and logos.
  • Persuasive Speeches on Questions of Value

    • In persuasive speeches on questions of value, we argue something is right or wrong, moral or immoral, or better or worse than another thing.
    • In this unit, our focus will be on persuasive speeches of value.
    • Persuasive speeches on questions of value imply certain actions, but they are not a call to action.
    • When analyzing any type of persuasive speech, you should ask yourself the following questions:
  • Persuasive vs. Informative Speaking

    • Informative and persuasive speeches differ in what they want the audience to walk away with: facts or an opinion.
    • Informative (or informational) and persuasive speaking are related, but distinct, types of speeches.
    • Like informational speeches, persuasive speeches use information.
    • A sales pitch is one example of a persuasive speech.
    • A common cry against certain persuasive speeches is that they rely too much on emotion and not enough on facts.
  • The Goals of a Persuasive Speech: Convincing, Actuation, and Stimulation

    • Persuasive speeches can be designed to convince, incite action, or enhance belief by the audience.
    • The overall goal of a persuasive speech is for the audience to accept your viewpoint as the speaker.
    • Persuasive speeches can be designed to convince, actuate, and/or stimulate the audience.
    • For example, suppose you are giving a persuasive speech claiming that Coke is better than Pepsi.
    • Persuasive speeches can also be used to enhance how fervently the audience believes in an idea.
  • The Psychology of Persuasion

    • There is no single key to a successful persuasive speech.
    • Therefore, persuasive speakers should be cognizant of audience characteristics to customize the pitch.
    • Robert Cialdini, in his book on persuasion, defined six "weapons of influence:"
    • The second theory is called Relationship Based Persuasion.
    • The overall theory is that persuasion is the art of winning over others.
  • Sample Persuasive Speech

    • Persuasion encourages a person to behave in a certain manner, or embrace a point of view related to specific values, attitudes, and beliefs.
    • The main purpose of persuasive speaking is to change, reinforce, or instill the attitudes, beliefs, and values of the audience.
    • There are no formal rules on what topics, formats, or viewpoints qualify as persuasion.
    • However, most persuasive speeches are based on policies that require the acknowledgement and support of governments, public bodies, organizations, and constituents .
    • Although his speech is often described as one of the greatest persuasive speeches of modern times, the large peacetime military budgets established during his administration have continued for half a century.
  • Defining a Persuasive Speech

    • Persuasive speeches aim to convince the audience to believe a certain view.
    • An example of a persuasive speech is a sales pitch.
    • Persuasion is often a process.
    • Using an attention grabbing device is a powerful way to begin a persuasive speech.
    • Audience analysis is an important factor when giving a persuasive speech.
  • Informative vs. Persuasive Speeches

    • Many speeches will contain elements of both informative and persuasive speeches.
    • When choosing between writing an informative or persuasive speech, the speaker should consider the purpose of the speech.
    • A persuasive speech may discuss the pros and cons of Roe v.
    • As noted above, all persuasive speeches will be informational in nature, but not all informational speeches may be persuasive.
    • The State of the Union is an example of a speech that combines elements of persuasive and informative speeches.
  • Ethical Usage

    • Credibility appeals, while an effective form of persuasive speaking, carry a unique set of ethical challenges and considerations.
    • Obviously, if you elucidate a persuasive portrait of your personal credibility and authority, you make a more persuasive case on the credibility and authority of your words.
    • You might not realize it at first, but interviewing for a job is an abbreviated form of persuasive speaking.
    • This same example holds true in more formal scenarios of persuasive public speaking.
    • Explain the ethical challenges of using credibility appeals in persuasive speaking
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