Monroe's Motivated Sequence

(noun)

A method of persuasion developed by Alan H. Monroe, based on establishing a psychological need for action in the audience and demonstrating how to satisfy the need by taking action.

Related Terms

  • status quo
  • policy

Examples of Monroe's Motivated Sequence in the following topics:

  • Motivating Listeners

    • We can divide our motives into two basic types: internal, intrinsic and external or extrinsic motives.
    • Alan Monroe's motivated sequence is a method for organizing persuasive speeches.
    • The advantage of Monroe's Motivated Sequence is that it emphasizes what the audience can do.
    • Too often the audience feels like a situation is hopeless; Monroe's motivated sequence emphasizes the action the audience can take.
    • Explain the steps that make up Alan Monroe's motivated sequence for organizing persuasive speeches, and how Maslow's Hierarchy of Needs serves as a method for motivating listeners
  • Persuasive Speeches on Questions of Policy

    • Another powerful method of structuring a persuasive message is by using a motivated sequence.
    • The premise is that action is motivated by audience needs.
    • The advantage of Monroe's motivated sequence is that it emphasizes what the audience can do.
    • Too often, the audience feels like a situation is hopeless; Monroe's motivated sequence emphasizes the actions the audience can take.
  • Ordering the Main Points

    • A size sequence is a variation on spatial organization, describing different artifacts from smallest to largest (or from largest to smallest).
  • Thoughts for Group and Individual Presenters

    • It introduces the group members, establishes goodwill between speakers and the audience, motivates them to listen, and previews all the talks.
    • A transition should remind the audience of the sequence the group introduction promised.
    • He or she should summarize briefly the key points, motivate the audience to act, or reinforce the group's interpretation of the issue with a memorable closing statement.
Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

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