demographics

(noun)

The characteristics of population such as age, gender, sexual orientation, occupation, education; classification of the characteristics of the people.

Related Terms

  • egocentrism

Examples of demographics in the following topics:

  • What to Look For

    • For example, speakers can assess the demographics of her audience.
    • Demographics are detailed accounts of human population characteristics and usually rendered as statistical population segments.
    • For an analysis of audience demographics for a speech, focus on the same characteristics studied in sociology.
  • Audience

    • Your audience may be represented by a variety of distinguishing characteristics and commonalities, often referred to as demographics.
    • It is important to remember that you should not stereotype or make assumptions about your audience based on their demographics; however, you can use these elements to inform the language, context, and delivery of your speech.
    • Culture/Race: While these are two separate demographics, one informs the other and vice versa.
  • Analyzing the Who, Why, and Where

    • Think about all the possible demographics of your audience, from gender and age to ethnicity, culture, and occupation.
  • The Benefits of Understanding Your Audience

    • You want to learn about the major demographics of the audience such as general age, gender, education, religion, culture, as well as to what groups the audience members belong.
    • There are very simple methods for conducting an audience analysis such as interviewing a small group about its knowledge or attitudes, or using more involved methods of analyzing demographic studies of relevant segments of the population.
    • You might also use a questionnaire or rating scale to collect data about basic demographic information and opinions of your target audience.
  • The Importance of Preparation

    • Make sure to consider the knowledge base, demographic background, occupation, and values of your audience when creating a visual aid.
    • Make sure to consider the knowledge base, demographic background, occupation, and values of your audience when creating a visual aid.
  • Specific Purpose of a Speech

    • How might their demographics such as age, gender, culture, and education levels already inform that knowledge base?
  • Analogies

    • Think about audience demographics.
  • Design Tips

    • Think of the demographic (e.g., age) of your audience when setting font size and type.
  • Choosing the Main Points

    • However, if you research the demographics of your audience, you may avoid some common last-minute dilemmas: "Do I need to define this term?
  • Make Adjustments

    • Demographic information helps the speaker anticipate the audience and imagine how they will respond to different aspects of the message.
Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

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