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Boundless Business
Product and Pricing Strategies
Business Textbooks Boundless Business Product and Pricing Strategies
Business Textbooks Boundless Business
Business Textbooks
Business

Section 6

Product Strategy

Book Version 6
By Boundless
Boundless Business
Business
by Boundless
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6 concepts
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Developing Products

Organizations assess the current market for new product opportunities and, when potentially profitable, develop new product prototypes to test feasibility of production.

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Developing Services

Service products are offered by a wide variety of industries such as barbers, travel agencies, and consulting firms.

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Classifying Consumer Products

Consumer products can be classified as convenience, shopping, or specialty goods.

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Classifying Business Products

Business products are goods or services that are sold to other businesses rather than to end-consumers.

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Marketing Classes of Products

Products can be classified based on consumer versus industrial goods and goods versus services.

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Using a Product Life Cycle Framework

Evidence suggests that every product goes through a lifecycle with different phases of sales and profits.

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