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Customer Relationship Management

Where CRM Fits

Where CRM Fits

This image is rather complex, but the intent is quite simple. Within an organization's framework, CRM fits within Business Intelligence. In many ways, CRM is driven by data-oriented conclusions to improve customer outcomes.

This image is rather complex, but the intent is quite simple. Within an organization's framework, CRM fits within Business Intelligence. In many ways, CRM is driven by data-oriented conclusions to improve customer outcomes.

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Related Terms

  • customer retention
  • CRM
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