sales promotion

(noun)

when media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability

Related Terms

  • Proposal

Examples of sales promotion in the following topics:

  • A Brief Definition

    • Promotion – how the producer communicates the value of its products – is one of the market mix elements.
    • Promotion – how the producer communicates the value of its products – is one of the market mix elements.
    • There are five elements an organization may choose to include in its promotional mix or promotional plan.
    • These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.
  • The Promotion Mix

    • There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.
    • There are five (sometimes six) main aspects of a promotional mix .
    • Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
    • Sales promotion: Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
    • Corporate image may be considered as a sixth aspect of promotion mix.
  • A Brief Description

    • Promotion is one of the marketing mix elements, including personal selling, advertising, sales promotion, direct marketing, and publicity.
    • These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.
    • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
    • These methods are used to increase the sales of a given product.
    • Product promotion is the act of advertising a good or service with the short or long-term goal of increasing sales.
  • The Promotion Mix

    • Examples of personal selling include: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
    • Examples of sales promotion include: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
    • Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
    • Sales promotion - Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
    • Break down the promotional mix into advertising, personal selling, sales promotion, and PR
  • Promotion Objectives

    • Product promotion is the act of advertising a good or service with the goal of increasing sales.
    • Promotion is one of the five market mix elements: personal selling, advertising, sales promotion , direct marketing, and publicity.
    • A promotional plan can have a wide range of objectives, including sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or the creation of a corporate image.
    • There are different ways to promote a product in different media.
    • This is to increase the sales of a given product.
  • Promotion Strategies

    • Promotion is one of the marketing mix elements among a system of five in a promotional plan (often known as the five Ps).
    • These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.
    • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creating a corporate image.
    • Fundamentally, however, there are three basic objectives of promotion:
    • These methods are used to increase the sales of a given product.
  • Salesperson Personalities

    • Personal selling is one of the five main aspects of the promotional mix within marketing communications.
    • Telemarketers support field sales by conducting transactions over the phone.
    • Order-creaters: In some industries, notably pharmaceuticals, the sales task is not to close the sale, but to persuade the customer to promote the seller's products.
    • Providing sales support in retail and wholesale selling.
    • For example, giving advice on displays, implementing sales promotions, checking stock levels, and maintaining contact with store managers.
  • Promotional Objectives

    • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
    • Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
    • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
    • Fundamentally, however there are three basic objectives of promotion.
    • For example p romotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
  • Promotions

    • Fundamentally, there are three basic objectives of promotion:
    • This is to increase the sales of a given product.
    • This is sometimes done because the sales of the product are falling and the firm wants to renew customer's interest in it.
    • Or perhaps the product has gone out of fashion, and the firm wants to clear their stock (e.g., sales on last season's clothes).
    • When this is done, interest in goods can be greatly increased, meaning sales are also likely to increase dramatically.
  • The Sales Process

    • A sales process is a systematic approach to selling a product or service.
    • Selling effectively enables sales teams to meet their sales goals, which are often illustrated as in .
    • These eight steps of the sales process are more current and accurate than traditional sales.
    • These steps of the sales process are given (pg. 66) and explained in one of the most influential sales textbooks written by Gregory A.
    • A large number of these methods have been described by their promoters in books available to the public, primarily addressing tactics employed by an individual sales representative.
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