reseller

(noun)

a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them

Related Terms

Examples of reseller in the following topics:

  • US commercial centers, trade intermediaries, and alliances

    • These entrepreneurial middlemen typically buy US produced goods at 15 per cent below a manufacturer's best discount and then resell the products in overseas markets.

  • Merchant Wholesalers

    • They buy and resell products and offer a limited range of services.

  • Differential

    • Price differentiation requires market segmentation and some means to discourage discount customers from becoming resellers and, by extension, competitors.

  • Modern Trends in Marketing

    • Business marketing is the practice of selling products and services to other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations.

  • Classifying Consumer Products

    • Yet, the key is to convince resellers (i.e., wholesalers and retailers) to carry the product.