Psychographic

(adjective)

Based on individual psychological characteristics, rather than demographic or other factors.

Related Terms

  • Demographic
  • geographic segmentation
  • psychographic segmentation
  • behavioral segmentation

Examples of Psychographic in the following topics:

  • The Target Market

    • Psychographic – Compared to the previous two, this is a bit more complex.
    • Psychographic targeting revolves around attitudes, religion, lifestyle, and values.
  • Marketing Data Types

    • Psychographics is the science of using psychology and demographics to better understand consumers.
    • Psychographic segmentation: consumer are divided according to their lifestyle, personality, values.
    • Aliens within the same demographic group can exhibit very different psychographic profiles.Market segmenting is dividing the market into groups of individual markets with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services.
  • Addressing Market Needs

    • It is widely used for segmenting the various differences within the market: geographic, personality, demographic, technographic, use of product, psychographic, and gender.
  • The stems of growing startups: definitions of “startup stakeholder arrow” selected terms

    • Community: The geographic, psychographic as well as online neighborhood in which your venture operates on a regular basis.
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