presentation

(noun)

A lecture or speech given in front of an audience.

Related Terms

  • close
  • marketing
  • salesman
  • prospect
  • follow-up

Examples of presentation in the following topics:

  • Using Formatting for Visual Flow

    • In business writing, how the message is presented is just as important as the message itself.
    • Another study found that audiences believe presenters who use visuals are more professional and credible than presenters who merely speak.
    • A presentation program such as Microsoft PowerPoint, Apple Keynote, OpenOffice.org Impress or Prezi, is often used to generate the presentation content.
    • Modern internet based presentation software, such as the presentation application in Google Docs and SlideRocket also allow presentations to be developed collaboratively by geographically separate collaborators.
    • Be careful with your color scheme; again, this is meant to enhance your presentation
  • Dealing with a Difficult Audience

    • Suppose an audience member disagrees with your presentation and presents contrary evidence.
    • If you know the details of the evidence the person has presented, you have the option of presenting a counterargument or reinforcing parts of your presentation that contradict the findings.
    • Not only do presenters have to deal with stage fright, but they have to deal with a difficult audience.
    • Outlines and note cards should be used for keeping the presentation organized and for reminding the presenter what information needs to be provided.
    • Glancing at an outline or a note card that has key ideas listed allows the presenter to add detail and personality to the information being presented.
  • Using Humor

    • Using a joke to start a presentation is often a good idea if used properly.
    • Here is an example that you might use when doing a presentation on football: "Anyone who makes a bad call against the Detroit Lions risks ticking off their last remaining fan."
    • Beginning a presentation with a joke can be an effective strategy for winning over one's audience, provided the speaker or author knows his or her audience well.
    • Also helpful is telling a joke relevant to the subject being presented.
    • If you decide to use humor at any point in your presentation, it is a good rule to avoid all sexual, religious and racial topics or references.
  • Visuals

    • If presenting to a large group, visuals such as graphs and pictures may help present key points in ways that may be easier to understand.
    • Also, many people make "poor PowerPoint presentations. " Make sure to research what is proper PowerPoint etiquette before presenting.
    • They can enhance the key points of the presentation by reiterating them in more detail.
    • In general, they may be a distraction to the presentation.
    • If presenting to a large group, visuals such as graphs and pictures may help present key points in ways that may be easier to understand.
  • The Promotion Mix

    • Advertising: Presentation and promotion of ideas, goods, or services by an identified sponsor.
    • Personal selling: A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation.
    • Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
    • Public relations: Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media.
    • Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars.
  • Practicing through Anxiety

    • If presenting in front of a crowd with a PowerPoint presentation, practice beforehand to coworkers.
    • Rehearse the same way you would deliver the presentation.
    • Graphics should support your presentation, not detract from it.
    • Time your rehearsal, and use the same pace you will use when you present.
    • This will allow you to feel more comfortable when you are giving your presentation.
  • The Promotion Mix

    • Examples of personal selling include: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
    • Examples of publicity include: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars.
    • The five main aspects of a promotional mix are: Advertising - Presentation and promotion of ideas, goods, or services by an identified sponsor.
    • Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
    • Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars.
  • Pinballs and Presentations

    • It's up to you as the presenter to initiate that change.
    • My own view, however, is that delivery is the last part of speaking for a presenter to worry about.
    • An effective oral presentation must actually comprise three elements: content, organization, and delivery.
    • Here are some items to include in your plans for any oral presentation:
    • A good story will make a stronger and more lasting impact than almost any other component of a presentation.
  • The End

    • Remember, the last thing presented tends to be what the audience remembers the best.
    • After completing the presentation, the presenter should summarize the main points again without repeating verbatim what was said in the introduction.
    • If you are presenting persuasive information, you may particularly want to end your speech with a call to action.
    • While this is one of the most important things to do at the end of a presentation, it is also one of the most frequently forgotten things.
  • Closing the Feedback Loop

    • Feedback is the process where past information influences the a similar phenomenon in the present or future.
    • Feedback is a process in which information about the past or the present influences the same phenomenon in the present or future.
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