likelihood

Examples of likelihood in the following topics:

• Information and Risk Trade-Off

  • Risk is the product of the likelihood of an occurrence times its impact (Risk = Likelihood x Impact).

• Credit Ratings

  • It is an evaluation made by a credit rating agency of the debtor's ability to pay back the debt and the likelihood of default.
  • The credit rating is used by individuals and entities that purchase the bonds issued by companies and governments to determine the likelihood that the government will pay its bond obligations.
  • In the United States, a credit score is a number based on a statistical analysis of a person's credit files, that in theory represents the creditworthiness of that person, which is the likelihood that people will pay their bills.

• New Product

  • A penetration strategy would generally be supported by the following conditions: price-sensitive consumers, opportunity to keep costs low, the anticipation of quick market entry by competitors, a high likelihood for rapid acceptance by potential buyers, and an adequate resource base for the firm to meet the new demand and sales.

• Marketing objectives

  • It is important to stress that there is a need for realism in this, as only too frequently corporate plans are determined more by the desire for short-term credibility with shareholders than with the likelihood that they will be achieved.

• Stress

  • Ambiguity - A risk that is not measurable, ambiguity is the scenario in which objectives and relative risks are known, but not the likelihood of an outcome.
  • While these are a few key contributors to stress, it is also worth noting the likelihood of inconsistent revenue (and therefore salary), personal liability (the risk of losing whatever start up capital the business owner invested), payroll, taxes, managing stakeholders (if applicable) and a wide variety of other responsibilities and tasks which can contribute a stressed mentality.

• The History of the Marketing Concept

  • Such an orientation may suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes that would diminish demand.

• Choosing the right relationship

  • In addition, managers must assess the likelihood of success and other risks.

• Consumer Purchasing Behavior

  • How can the marketing organization increase the likelihood that their brand is part of the consumer's evoked set?

• Moving forward with information systems

  • In all likelihood, you will begin to move your organization into the "information age" in one of two ways, either (1) acquiring a suite of commonly-used programs designed for meeting the needs of both individuals and organizations, or (2) acquiring software programs designed specifically to meet most needs of a small organization.

• Delivering the Goods

  • Second, hold your hands at least waist-high throughout your entire presentation; this will increase the likelihood that you'll gesture spontaneously at least once in a while.